Market Research and Strategy

With over 20 years of experience working in global marketing, product management and sales roles at US and UK-based companies, Ronda carved her niche as a leader who can deliver data to drive decision-making, uncover opportunities to achieve first-to-market, displace competitors, build robust and profitable product portfolios, and position companies and brands with market-leading share.  As a consultant, she has worked to ensure companies mirrored the voices of their customers, were equipped with the data to make informed decisions, and applied investment dollars based on sound intelligence.

 

Education:

 

• MIT Sloan School of Management:  "Artificial Intelligence:  Implications for Business Strategy" Program

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• University of Memphis:  Master of Business Administration (MBA), Marketing 

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• University of Memphis:  Bachelor of Arts (BA), Economics

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Ronda has a diverse background in terms of industries, market segments, channels of distribution and sales structures.  She has worked at and with manufacturers, distributors, transportation companies and publishing firms.

 

• Company Types:  Range from large, publicly-held Fortune 500 corporations to small, privately-owned companies, including Acuity Brands, Thomas & Betts Corporation (now ABB), Exterior Portfolio by Crane, Newark Electronics (now Avnet), Fed Ex, Hunter Fan and PLC Multipoint.    

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• Industries and Market Segments:  Lighting, Control Systems, Building Materials, Electronics, Electrical, Vehicular Lighting for Emergency Vehicles, Transportation and Residential Ceiling Fans/Lighting.

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• Channels of Distribution:  Brick and mortar distributors, eCommerce, OEM channel, big box retail, specialty lighting showrooms and direct (e.g. Walmart, Lowe’s, Home Depot, residential home builders).

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• Sales Structures:  Direct sales force, independent sales agencies, eCommerce, call center sales and OEM.

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For more information on Ronda's background, see her LinkedIn profile.