Market Research and Strategy

WHO WE ARE

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Hawkeye Consulting LLC is a market research and strategy consulting firm focused on providing business leaders with market intelligence and voice of customer (VoC) representation needed to develop and execute actionable strategic plans.  We work with our clients to ensure they mirror the voices of their customers, are equipped with the data to make informed decisions and apply investment dollars based on sound intelligence.  Working with companies in North America and the United Kingdom, we serve multiple markets and industries.

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OUR CLIENTS

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Small to Mid-Sized Businesses:  While their size allows them to be flexible to changing market needs, they operate on lean budgets for new products and marketing projects. They typically have minimal internal resources to focus on and conduct thorough market research, as well as to develop winning go-to-market strategies. We provide marketing expertise on a project basis to ensure they have the market and customer insights to make informed decisions.

 

Financial Firms:  We perform commercial due diligence for private equity, mergers & acquisitions and venture capital firms seeking thorough commercial intelligence for investments and/or acquisitions. 

 

Government Entities:  In addition to serving the private sector, we are certified by the United States Small Business Administration (SBA) as a Small Business (SB) and Woman-Owned Small Business (WOSB) for government contracting and diversity programs.     

 

OUR APPROACH

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We provide a solution for business leaders by doing the leg work and due diligence needed to make informed, market-validated choices and to have confidence in those decisions.  Working on a confidential basis, we obtain customer and market feedback by conducting In Depth Interviews with end-users, customers, government agencies, channel partners, suppliers, etc. We combine and analyze this, along with other primary and secondary quantitative and qualitative research, to deliver valid and market-substantiated data, information and/or recommendations.