Market Research and Strategy
COMPETITIVE INTELLIGENCE
Competitive Analysis projects are customized based upon the client’s specific needs and typically include all or some of the components below.
Company
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Size and Scope (Revenue and Employees)
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Company Value Proposition
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Customer and Market Perception
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Go-To-Market Strategy and Marketing Approach
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Technology Position
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Financial Performance
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Company Perceived Current & Future Strategy/Direction
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Strengths, Weaknesses, Opportunities, and Threats (SWOT Analysis)
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Sales Structure
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Primary Products and/or Services
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Key Features, Benefits, Applications and Pricing
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Value Proposition
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Customer and Market Perception
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Competitive Differentiators and Product Positioning
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Significant Technology or Innovation
Competitive Landscape and Market Share
Channels to Market
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Key Market Segments and Customers
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Other
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Significant Alliances and Partnerships
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Involvement in Industry or Standards Organizations
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Suppliers
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Locations